DuckDuckGo is one search engine which I have started using apart from Google these days, reason was one and only One – My Privacy. Recently I learned, whatever I do over the internet, Google is keeping a track of all those stuff and they use that data not only for their research but for other things as well. This makes me and my Privacy Vulnerable to everyone out there.
Whenever you search anything, Google saves your query and send it to site you visit using their search engine, and also includes other basic information they have about you. If you logged in to your Google Account they even send details of your age, location, OS and previous usage, because based on that only you see ads on these sites.
Have you ever seen, A particular ads keep appearing on each site no matter what the site is about if not, I give you an example, I recently visited a particular hosting site to check if they offer any plan which I need. After that day, every site I visit be it technical, medical, educational, food based or News, if the site is serving Google Ads I see a Banner of that hosting provider, it continued for at least next 10 days.